Sarah the Spaniel
Following our recent posts on dog fouling in the Parish, Keep Britain Tidy have launched their campaign to tackle this noxious problem.
Their latest research into Dog Fouling found that 15% of dog owners admit to letting their dog poop in a public place without picking up, leading to 76% of adults stepping in dog poop in their lifetime. The campaign features dogs as the messenger, appealing directly to dog lovers and leveraging the levers of both pride and shame to remind owners to pick-up their poop because it’s what their dog would want them to do.
The campaign has been designed to work across social media using highly engaging video content, and posters for placement at Dog Fouling hotspots in local areas. There are four videos available to choose from, featuring ‘Ben the Boxer’ as well as Sarah the Spaniel. The videos can also be voiced with a regional accent to really connect with residents.
